Monstarlab and Mashreq kicked off with a two day workshop to align on everything from mandatory requirements to personalised features on their new platform. Together, we formed integrated creative, frontend, backend and delivery teams represented by both parties to drive the transformation process. This structure gave visibility and transparency to everyone involved in the project.

For Mashreq, it was important to build in-house capabilities in order to carry on developing and maintaining the platform internally. Being a trusted advisor, Monstarlab helped with upskilling Mashreq’s own Sitecore resources to safely and effectively become self-sufficient.

In less than five months, we launched an entire new MVP Sitecore experience platform. Early management buy-in, close collaboration in agile development squads and building in-house Sitecore capabilities served as the backbone to a successful project launch.